Tegra Operator desk
Private brief · {{company}} Built {{built_date}} · Active 14 days
SCAN.4F1A2D · 23 May 2026 · Verified
{{first_name}} {{last_name}} · a private note on your Meta account.

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Andrei Lunev · Tegra · Meta Ads Marketer Logged {{built_date}} · 09:42 PDT

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Lead diagnostic · longest-running creative vs. average longevity
0d
avg longevity · 35d
winner
The Ceramide Lip Blur Balm creative running at 59 days is 1.7× the account average. It's found something real. 5 creative themes active (bundles, new products, promotional, social proof, urgency) but angle-variation on the winning formula is unexploited.
Active Meta ads
84 ads
Facebook + Instagram + Messenger
Avg creative longevity
35 days
Lip Blur Balm at 59d · best performer
Angle variations on winner
1 / 4
Ingredient · before/after · UGC · routine gaps
02 4 min · walkthrough · captions on

The 4-minute system walkthrough: what we ship, how we ship it.

For {{first_name}} at {{company}} · recorded {{built_date}}
The Ceramide Lip Blur Balm is at 59 days. The account average is 35. That gap is the signal.
PLAYING 0:14
4:32
HOW WE SHIP META · 4-MIN WALKTHROUGH · ANDREI · OPERATOR

Walk through the Tegra Meta creative system. The Briefer takes a brief. The Generator ships 200 to 1,000 creatives in one run. The Publisher pushes them live to Meta. The Killer cuts the losers. End to end, no manual handoffs, fully agentic.

03 Scoped to your account

What we'd ship for {{company}} in week 1.

Not a playbook. Each task references a specific gap in cocokind's Meta Ad Library: 84 ads audited May 23, 2026. Four days of work; week one is the scope.

7 days on the bench / 4 phases shipped / $0 upfront, invoiced day 14
Slot open · wk of {{built_date}}
Library teardown
  1. Document every active ad: cocokind has 84 creatives across 5 themes.
  2. Identify the 2-3 creatives carrying performance vs. the rest renting space.
  3. Tag each by fatigue stage: shipping, scaling, declining, killed.
  4. One-page summary for the CFO showing where spend actually goes.
Creative themes, longevitycocokind today
Ceramide Lip Blur Balm59d (winner)
Social proof~35d avg
Bundle offers~35d avg
New products~35d avg
Total active ads84
By EOD Day 1 Single doc tagging every active creative by performance bucket.
Angle variation + creative production
  1. Four direct variants on the Ceramide Lip Blur Balm winning thesis: ingredient story, before/after at 28 days, UGC routine integration, dermatologist credential.
  2. Twenty net-new angles ranged across creative themes via the 4-agent loop (Briefer to Generator to Publisher to Killer).
  3. Image plus motion generated through GPT Image, Higgsfield, and Sora. Marginal cost per asset.
  4. 13-point creative validation on every asset. Failed assets never ship.
Test cell setup4 variants + 20 angles
Ingredient story1 creative
Before/after UGC1 creative
Routine integration1 creative
Dermatologist credential1 creative
By EOD Day 3 Four direct variants plus twenty net-new angles live in a single test cell.
Bid caps + scaling rules
  1. Pull current bidding strategy by campaign. Identify campaigns running with no CAC ceiling.
  2. Install bid caps at the target CAC on every campaign. No drift to lowest-cost.
  3. Define scaling signals: graduated creatives past $100 unlock a budget step. CAC drift past target triggers a pause.
  4. Document one ceiling per campaign so the in-house team can run this independently after handoff.
Bid architecture, before / afterday 4-5
Campaigns without CAC capmajority to 0
Bid floor per creative$20 set
Scaling signal definedper-campaign
Documented ceilings1 per campaign
By EOD Day 5 Every active campaign has a documented CAC ceiling and a written scaling rule.
Production cadence and survival rules
  1. Refresh loop: two new test cells per week, paired briefing template.
  2. Kill criterion: any ad that doesn't graduate past $20 in 7 days.
  3. Scale criterion: any ad past $100 in 14 days gets four direct variants.
  4. Written playbook the in-house team can run after handoff. No Tegra dependency required.
Cadence, ongoingafter handoff
New tests per week2 cells
Kill threshold<$20 in 7 days
Scale trigger$100 in 14 days
Playbook deliveredday 7
By EOD Day 7 Production playbook delivered. First test cells already in flight.
04 Shipping live · refreshed weekly

3,400+ creatives shipped. This is what's running today.

Statics, motion, founder UGC, product visualizations, 3D mascots. Every frame on this reel was generated by a Tegra agent this month and is live in a paid account today. We don't pitch creative. We ship it, then measure it.

3,400+
lifetime
240+
this month
7 days
brief to live
Foamo · sleep
Clade · GLP-1
Live · display
Foamo · sleep
Clade · hormonal
Live · feed
Foamo · sleep
Clade · longevity
Live · display
Foamo · flatlay
Clade · vitality
Live · feed
Clade · GLP-1
Live · display
Foamo · mechanism
Clade · longevity
Live · feed
Foamo · neck
Clade · botanicals
Live · portrait
Foamo · sleep
Clade · CTA
Live · display
Foamo · timeline
Clade · botanicals
Live · feed
Foamo · 3am
Clade · vitality
Live · portrait
Foamo · tips
Clade · GLP-1
Live · display
Foamo · checklist
Clade · unboxing
Live · portrait
Foamo · comparison
● STATIC + REEL · MIXED FORMATS Hover any row to pause it. Refreshed weekly. 36 of 3,400+ shown.
05 Calibrated to {{company}}'s reported spend band

Your numbers, our methodology. Move any slider.

Defaults are seeded from public Meta data on your domain. Adjust to your real numbers. Every output recomputes live. Methodology constants are below.

Live projection · {{company}}

Steady state, post 14-day ramp. Drag any slider to recompute.
Monthly ad spend
$50,000
$5K$100K$250K$500K+
Why this matters: this is the spend ceiling we plan against. The calculator caps acquisitions when the creative pool can't absorb the dollars profitably at the target CPA.
Creatives shipped per month
200 / mo
5050010001500+
Why this matters: most agencies ship 4-8 creatives a month. We ship 200-1,000 at marginal cost. More volume in, more graduates, more spend the account can absorb without CPA drift.
Target CPA
$32
$15$32$60$80
Why this matters: every campaign gets this as a hard bid cap. No drift to lowest-cost bidding, no quiet ROAS bleed.
Creatives past $20 gate
120
60% survival rate, Tegra portfolio constant
Creatives past $100 gate
36
30% graduation rate from survivors
Blended ROAS at target CPA
2.6x
First-purchase: 1.6x. With 60-day LTV (x1.6): blended above.
Spend exceeds creative pool capacity. ROAS holds, but acquisition volume is capped.
Net-new monthly revenue
$130,000
First-purchase $81,250. With 60-day LTV included above.
Revenue capped by creative supply. Volume is the lever.
Math reference · reproducible from your numbers
survivors = volume x 0.60 (60% past the $20 gate)
graduates = survivors x 0.30 (30% past the $100 gate)
capacity = graduates x $2,400 / month ($80/day per graduated creative)
acquisitions = min(spend, capacity) / CPA (excess spend caps acquisitions)
revenue = acquisitions x AOV x LTV ($52 AOV, 1.6x 60-day LTV)
ROAS = AOV / CPA x LTV (blended, at target CPA)
Sends your current slider state + my notes to clipboard.
06 Straight from the client channels

Operators on the work. In their own words.

Real messages from client Slacks, iMessages, and emails. Pasted as they landed.

#wins client messages, unedited live
07 30-min call · account walkthrough · no deck

Book the call. I'll open your account, live.

30 minutes. I open your account. You bring the question you can't get answered internally. We work the rest out live.

Andrei Lunev Founder · Meta Ads Marketer cal.com/tegra/discovery-meeting
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